Story: Our AI-Podcast | Shop Features
What is a podcast anyway?
A podcast is a type of modern radio program that you can listen to online at any time - at home, on the go or while doing sports. Podcasts usually take the form of a series, with individual episodes dedicated to a specific topic. They range from casual conversations to carefully researched specialist programs.
In contrast to traditional radio, you can subscribe to podcasts and select exactly the topics that interest you. They are a versatile medium that conveys knowledge in an accessible way - which is precisely why we decided to publish a podcast ourselves.
What is an AI-generated podcast?
Our podcast is not recorded by humans, but created with the help of artificial intelligence. This means that the content comes from us - our expertise, our knowledge, our topics - but the voice you hear is a synthetic voice that speaks based on a script. It is therefore an automatically generated audio output of our content, supported by AI technology.
Our podcast is available in two languages: German and English. This allows us to make our topics accessible to a wider audience - on demand, at any time, in two languages.
Why we opted for AI
A handmade podcast with human speakers would of course be ideal - but also extremely time-consuming.Writing, recording, editing, translating and producing each episode in two languages would tie up enormous resources.It simply wouldn't be feasible for a small team like ours - neither in terms of time nor money.
The solution: automation.By using AI, we can also make our entire website content available as a podcast - in a quality that is convincing in terms of content and makes our topics audible.In this way, we are expanding our offering without the usual production barriers, and with a considerable reach.
The small weaknesses - and why they don't bother us
Of course, an AI-generated podcast also has some weaknesses.The pronunciation of Italian terms is sometimes not quite correct, and now and again linguistic idiosyncrasies or small synthetic “artifacts” creep into the speech melody.These errors are purely cosmetic - they do not affect the content or comprehensibility.
The entire podcast is based on our specialist knowledge and carefully prepared scripts.In terms of content, each episode is well-founded, up-to-date and close to what you can read on our website.The AI reads - we provide the material.
Conclusion: It's still worth listening
With our podcast, we want to give our content an additional dimension - audible, mobile and multilingual. Yes, it's a digital product with a few rough edges. But it is also a tool to get more people interested in our topics. Anyone who is not put off by minor technical weaknesses will get valuable knowledge to their ears - efficiently, compactly and authentically.
Contribution to accessibility
Our podcast not only fulfills the classic function of making exciting content audible, but also makes an important contribution to accessibility. It gives people with visual impairments the opportunity to listen to almost all of the content on our website in an appealing audio format—and in a much more pleasant and lively way than a purely mechanical read-aloud function could achieve.
What may seem like a minor detail at first glance actually enhances the overall quality and accessibility of our website. Our podcast thus becomes an additional link that not only informs and entertains, but also creates participation and makes our content accessible to everyone. - Tobias [TS05/25]
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