Story: My Selfmade Story | Tobias Column
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There are stories that tell of courageous decisions, tireless work and a strong belief in one's own vision. Our wine shop and the associated online store are just such a story - a self-made story that was created over 25 years of painstaking work. Today, I look back on what I have created with a mixture of pride and gratitude: a life's work that has endured in its uniqueness.
From vision to reality
When I laid the foundation stone for my wine shop 25 years ago, it was more than just a business venture. It was the start of a journey in which passion, craftsmanship and attention to detail played the main roles. Without much start-up capital, without investors or external backers, I gradually built something that has endured to this day. The path was anything but easy, but the joy of the work and the firm belief in my vision have always motivated me to keep going.
Everything from a single source - from the software to the wine bottle
One of the most remarkable aspects of my story is that I designed and developed almost all areas of the company myself. From setting up the physical wine shop to the software for our online store, which I programmed myself from scratch as a trained IT specialist. For me, this was less of a burden and more of an exciting challenge. It was important to me to create a system that was precisely tailored to the needs of my business - individual, efficient and unique. This aspect fundamentally sets my company apart from many of its competitors, who often rely on ready-made solutions or external support.
A difference that counts
Today, many industries are dominated by companies that have grown with large financial injections or through the use of investor funds. Subsidies and capital investments are often the driving force behind their success. But my wine shop stands for a different approach: I have deliberately opted for slow, organic growth. My priority was and is to create a solid foundation that not only lasts economically, but also spiritually and ideally. My success is not measured in record sales, but in the intellectual effort that goes into every detail of my company.
A family business with soul
We have remained a family business to this day. At a time when many companies are growing to become bigger, faster and more profitable, our focus remains on the essentials: quality, individuality and personal contact with our customers. This approach has enabled us to create not only a successful company, but also a genuine brand that stands for authenticity and values.
Looking to the future with pride
When I look back on the last 25 years today, I am proud of what I have achieved through my own efforts. The journey has been marked by challenges, but also by countless moments of fulfillment. And while we continue to work on making our wine shop and online store even better, one thing always remains the same: the dedication and belief in the idea that has been with me from the very beginning. - Tobias Gerhard Strunz [TS11/24]
Note: The Italian wine depot has existed since 1978 and was originally founded and built up by Gerhard 'Gerardo' Strunz. His son Tobias 'Gerhard (Gerardo)' Strunz played a part in the company's 45-year history when he set the course for the reorientation of the business 25 years ago.
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