Story: Wine nutritional values in online stores | Weindepot
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With the entry into force of EU Regulation 2021/2117, a lot has changed for the online wine trade. Since December 8, 2023, online stores have been obliged to provide the same food information for wines as for other packaged foods. This regulation applies to all wines fermented after this date - in practice, this generally applies to all vintages from 2024 onwards. The aim of the regulation is to create more transparency for consumers without changing the production process itself.
What must be stated?
The required information includes the calorific value (calorie content), the proportion of carbohydrates (especially sugar) and the ingredients used. In addition to the grapes, this also includes additives such as stabilizers, antioxidants or preservatives that may be used in the maturation of the wine. These ingredients are usually indicated in the form of a digital label - for example via a QR code on the bottle or via a clearly marked table in the online store.
Who does the regulation affect specifically?
The new labeling requirement applies to all wines produced within the EU and sold via an online ordering function - regardless of whether they are sold via large e-commerce platforms or small wineries. Direct sales via websites, digital wine tastings or wine subscriptions are also covered by the regulation, provided that an order can be triggered.
What has changed for the wine?
It is important to emphasize: The content of the wine itself has not changed as a result of the law. The substances listed in the list of ingredients - such as sulphur, lactic acid or ascorbic acid - were already used in winemaking before. The only new aspect is the mandatory disclosure. The wines are therefore not “newly chemical”, but simply more transparent than before. This gives consumers a better basis for making decisions - for example in the event of intolerances or when comparing different products.
More clarity for wine lovers
The EU Regulation 2021/2117 represents a step towards more consumer information - similar to what has been standard in the food sector for years. For many customers, the new label offers the opportunity to become more aware of the origin and composition of their favorite wine. At the same time, the diversity and quality of European wines is retained - it is now just easier to understand. - Tobias [TS07/25]
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