Pfefferer | Classic
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Pfefferer | Classic
The Pfefferer is one of the historic wines of the Schreckbichl Winery, has a success story behind it that is unparalleled and is probably the best-known South Tyrolean white wine in Russia today: Pfefferer. How this wine came into being and what its secret of success is, you can find out here.
At the time, Franz Sinn and Luis Raifer recall, they never expected this wine to be so successful. Sinn was cellar master and Raifer chairman and managing director of the Schreckbichl winery. The impetus for the wine came in 1978 from Karl Nicolussi-Leck, then a member of the winery's supervisory board. Nicolussi-Leck had old vines of the Pfefferer grape in his vineyards not far from the winery and asked the winery if it would not be possible to create a wine of his own from these grapes. No sooner said than done: In 1979, the first bottles with the name 'Pfefferer' were put on the market, at that time still in small bottling.
So the wine was named after the Pfefferer grape, a special variety of muscatel. The Muscat grape - Moscato in Italian - is considered one of the oldest grape varieties and has the most so-called clones, i.e. descendants of a grape variety. Where the name 'Pfefferer' comes from is not known. In the South Tyrolean vernacular, the grape has always been called so. Probably because of the spicy aroma, reminiscent of pepper. In historical viticulture books one can find some references to the importance of this grape variety. In the 'Handbuch des Weinbaues und der Kellerwirtschaft' (Babo and Mach) of 1893, for example, it says: 'Much better than the yellow Muskateller [...] behaves the Italian Muskateller, also white-yellow Muskateller, and in the Bolzano area called Pfeffertraube'. In the book 'Der Weinbau und die Weine Deutschtirols' of 1894, the pepper grape is listed as one of the 'old native white grape varieties with the greatest importance'. - Gerardo [TS06/22]
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Pfefferer SUN · Cuvée Weiß IGT 2023Schreckbichl, South Tyrol
The Pfefferer Sun is a lively and youthful white wine cuvée that embodies pure joie de vivre. Made from Chardonnay, Pinot Blanc and Sauvignon, this fresh white wine impresses with its harmonious aromas. Fruity and floral notes, paired with a stimulating acidity, make for a refreshing and light drinking pleasure, ideal for sunny days. - Gerardo [TS10/24]
€ 11,25 = 15,00 €/L
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Pfefferer · Goldmuskateller IGT 2024Schreckbichl, South Tyrol
The Pfefferer is a shining example of the traditional Goldmuskateller grape variety, which has been cultivated in South Tyrol for centuries. The variety owes its name to the popular term “Pfefferer”, which refers to the spicy aroma of this old vine. In the glass, the wine is a pale straw yellow with greenish reflections. An expressive, varietal bouquet with notes of elderflower, fresh lime, nutmeg and a hint of mint unfolds from the very first whiff. Fine herbal and floral nuances elegantly complement...
€ 11,95 = 15,93 €/L
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Pfefferer Pink · Rosato IGT 2024Schreckbichl, South Tyrol
The Pfefferer Pink presents itself in a delicate candy pink and captivates with its appealing, fruity fragrance. Aromas of red berries such as strawberry, peach and subtle spicy notes characterize this fresh rosato. Its lively acidity gives it freshness and makes it the perfect companion for carefree moments. A fruity, spicy rosé that makes you want...
€ 11,95 = 15,93 €/L
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Omnes Dies · Cuvée Weiß DOC 2024Kloster Neustift, South Tyrol
This elegant white wine cuvée combines the aromatic intensity of Muscat, the freshness of Müller-Thurgau and the structure of Kerner to create a harmonious overall experience. It shines in the glass in a light straw yellow with greenish reflections and unfolds a seductive bouquet of juicy peach, tangy citrus fruits and fine notes of nutmeg.
€ 11,95 = 15,93 €/L
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Pfefferer | Classic | Buy at Gerardo
But what makes the Pfefferer so unique? 'Pfefferer captivates with its fresh and fruity character,' explains Martin Lemayr, cellar master at the Schreckbichl winery. 'It has a pleasant acidity, a fine muscat aroma and is racy and peppery at the same time, which the classic muscat grape lacks. It's not too overbearing, but it's still a character wine.' Pfefferer also has a low alcohol content, which appeals to many. Today, Pfefferer is a popular aperitif wine, but also goes well with fish dishes. 'If you look at the sales figures, Pfefferer is now one of our best-known wines,' Alex Ferrigato, sales manager at Schreckbichl Winery, proudly reports. 'It has developed into a strong brand in its own right over the past 20 years.' Some producers have also tried to copy it, but have failed.
'Customers drink a Pfefferer and usually don't know that it's a varietal Goldmuskateller,' explains Ferrigato, adding: 'They drink a lifestyle wine and love the high drinking pleasure.' The sales figures speak for themselves: the wine is clearly in first place among all Schreckbichl wines. It is interesting, however, where the Pfefferer is consumed everywhere. 'In first place among Pfefferer consumers is Russia, interestingly enough,' Alex Ferrigato reports. 'A large proportion of Pfefferer bottles are now drunk in Moscow, St. Petersburg and the like. But that's not all: Pfefferer is also toasted at an altitude of 8,000 meters, as it has been offered in the business class of Russia's largest airline, Aeroflot, for more than three years. 'I dare say that our Pfefferer is now the best-known South Tyrolean white wine in the whole of Russia,' says Ferrigato. In second place among Pfefferer consumers are lovers of Italian wines. 'That's not surprising,' Ferrigato explains, adding, 'Italians love aromatic white wines and they love their 'aperitivi': Pfefferer does both." - Gerardo [TS06/22]