Grappa | The italian Liquor
This is the story about the career of a spirit. From hooch to elixir: grappa. Many suppliers freely drew the conclusion that frippery and design would be enough to pull the money out of the pockets of the trendy clientele.
The sales of the marc distillate have increased tenfold in this country in the last five years - a vertical start like nowhere else. The spirits industry is dismayed, and its finer representatives turn up their noses. How was it only possible that this country bumpkin could conquer in the shortest time a parquet, which was open to the noblest and oldest spirits only after generations?
The fans sweep aside any kind of conceit. They have long since chosen their grappa favorites. The fashionable drinkers murmur the names to themselves like secret tips. There are now thousands of varieties on the market. And no two containers are alike: The grappa boom has produced an unparalleled variety of bottles and keeps glassblowers busy all the way to the Far East. The grappa buyer's eyes sparkle and flicker. Sometimes he believes himself to be transported to a perfumery. Suspicious minds might even suspect that all the glassy gimmickry is only meant to conceal a poor product. - Gerardo [TS07/22]