16 · Primitivo Gioia del Colle DOC 2021 (Bio)

  Filippo Cassano takes an unusually clear and honest approach to naming his Primitivo wines: instead of using fancy-sounding names, he simply names his Primitivo DOC Gioia del Colle according to the alcohol content - 14, 15, 16 and 17. Even if the exact value can vary slightly from vintage to vintage, the number always comes very close to the actual alcohol content. This sober labeling is no coincidence, but deliberately emphasizes the powerful nature of the Primitivo grape and its typical potential for high must weights.

With this reduced, almost technical naming, Cassano steers the focus away from marketing language and towards the essence of the wine itself: Expressive, concentrated Primitivo growths with depth, character and substance. Each of the wines represents a slightly different profile within the typical Primitivo style - from the accessible, juicy 14 to the dense, opulent 17. In times when labels often promise more than the content, Cassano's approach is a pleasantly honest exception - and at the same time a statement of authenticity and down-to-earthness. - Gerardo [TS10/22]